Google Glasses, what you need to succeed. Prada, Viktor & Rolf and Me

Open letter to Google

I’ve heard through the Open phone line that you’re making Augmented Reality 3D Glasses. Did you really think it would remain a secret with the code name, Project Glass?  Initially, I loved the innovative idea of having a computer display screen resting conveniently on my delicately sculptured cheek bones. Although somewhat skeptical about scrolling with slight inclinations of the head and neck.

Oakley Thump

Then, with the subtlety of a Mel Gibson movie, reality slapped me across the face. Google glasses will replace my trademark Prada glasses. With Robocop style, not dissimilar to Oakley Thump glasses. That can’t be good.

Heads up, Google! Anything worn on the body, face or feet is considered fashion. If Google Glasses are to infiltrate popular culture, you need to open up more than your technology Platform and shift the gadget paradigm from Geek to Chic.  Go crazy and turn Google Glasses into a Fashion Brand. Collaborate with fashion forward designers from different demographics and watch Google Glasses become an overnight Must-Have Fashion Phenomenon....Read more...