Chocolate, Sex and the City and vintage Barbie

Once upon a time in Daylesford, back when stilettos were only fitted on horses, a handful of Swiss were busy making chocolate almost as valuable as the nearby discoveries of gold and mineral water. To this day, Daylesford and Chocolate seem to quietly fit just like Sarah Jessica Parker and vintage Prada or Barbie and Ken. I’ll admit to having a slightly wicked childhood when it comes to chocolate; hiding every Christmas and Easter chocolate ever received, then four months later, selling them to Gerry for highly inflated prices or slavery for a day. A marketer even then!

Sweet Decandence... my secret hideaway

Despite deep reverence for a Free Market approach to supply and demand of chocolate in my immediate world, “product samples” have always been kept aside, for market research purposes of course. A good marketer needs to truly love their product to be able to get others to love it...Read more...